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Red Paper

Hi! 🤗  I'm Wilo...  

I  designing and making the "why" awesome.

I want to create experiences that are inclusive and impactful. Meaningful experiences that make a difference in people's lives and connect them to each other. Effective experiences that are supportive at the right time and place that enable people to quickly access and easily do the the things that they care about and need.

Platform Services: 
Set up travel websites in other countries

Expedia Group (2016 - 2020)

Lead designer on the cross-company platform initiative to transform the business to a platform as a service. 


The MVP targeted scalability improvements for Expedia's internal branded partner companies to expand their travel websites into other countries. 


Future visions for a payments platform service and a performance dashboard experience extended the offering to external travel companies to grow their business with data insights. 

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Data usage and User activity:
Connecting across people and devices

AT&T Mobility  (2013 - 2016)

As part of the Devices and Mobility group, I was involved in the design of various apps (Android / iOS / Windows) on both mobile and tablet devices. Designed experiences that ranged from device setup, management of data and services, to experiences around connected devices, shared location services, distraction-free driving, and parental controls. During my tenure at AT&T, I also worked on concept development for new emerging needs involving data technologies and connected home experiences.  

AT&T All Access:

 Monitor data and device usage

AT&T DriveMode:

Drive without distractions

AT&T International Travel Companion:

 Manage data, calling, messaging

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AT&T Device Help:

 Troubleshoot and fix devices

AT&T Setup & Transfer:

 Onboard customer to their new device. Files and setup to a new device. 

Payments as a Platform 
via Conversation Chatbot 

Expedia Group (2016 - 2020)

As part of the Conversation Platform Customer Experience team, I designed conversational user experiences for online payments, rewards activity, and airline schedule changes and cancellations through the virtual chatbot assistant that scaled across multiple Expedia Group brands. I was the design accessibility champion for the Conversation Platform Customer Experience Design team where I onboarded designers on designing for accessibility best practices and specs for hand-off to developers. Side projects: Conversation documentation for the Platform Developer Experience website and voice UI approaches for hotel cancellations.  

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Communications & Sharing:
Photo Messaging Experiences

Microsoft Corporation  (2005 - 2013)

As part of the Windows organization, I designed photo sharing and creation experiences for Windows Mail and Windows LiveWriter (blogging app). I designed the user interface that enabled customers to personalize the communication by choosing from different album formats and text with layout styles. During my time at Microsoft, I also designed experiences for Windows Live Profile, Windows Live Family Safety, and Microsoft Billing & Account Management.  

View Windows LiveWriter   |   View Windows PhotoMail

Microsoft - Windows LiveWriter 

 Share online photos via email and blogging


Microsoft - Windows Photo-Mail

 Share online photos via email and blogging


Microsoft - Office Lync:

Presence Status - Communicate availability

At Microsoft, I oversaw the Lync design systems style guide for launch into Office 2013. I designed the presence identity status icons used across Office Suite 2013 and art directed the vendor agency on branding visual styles for the app icons used in Microsoft Lync 2013. I hired a team of contractors and worked with the design and development teams on implementation of the visual specs into final coded designs. During my tenure at Microsoft, I also worked on Windows Live Profile, Windows Live Family Safety, and Microsoft Billing & Account Management. 

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Customer Call Center Support:
Exchange and cancel flight reservations

Expedia Group (2016 - 2020)

As part of the Global Customer Operations Team, I designed the user experience and interface for call center agents to make airline flight exchanges and cancellations. The design was built on a platform scalable and used for multiple Expedia Group brands (Expedia, Travelocity, etc.) in different countries.


For the Voyager Flights Initiative, I was the lead designer on the project working with 4 dev pods, 2 designers, 3 program managers, 2 content strategists, 2 product managers, and 1 user researcher.


Concept phase: user discovery and definition.

Tactical phase: daily stand-ups in agile two-week sprints.


Responsive designs for both desktop and mobile. Scope of work also included email templates. 

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New Product Launches, Order Pipeline, Shopping & Seller Platform Experiences
amzn-logo.jpg -

As part of the Amazon worldwide retail organization:

-- Led design for new product store launches. Shipped: Electronics-Software Tab, Wireless/Cellphones Tab, and Computers Tab.

-- Led design work around unification of international checkout order pipelines (US, UK, Canada, France, Germany, Japan).
-- Design work in the product retail space: search results, product detail pages (bundles, recommendations, warranties, cart)

-- Design work in the seller space: Associates central, Seller central, and internal tool for quality listing fraud prevention metrics.

Creative Branding & Visual Marketing

Visual Design

In my spare time, I have a love of typography and logo design. Below are some designs and illustrations I've created:

St John Auction 2015
St John Auction 2013
St John Auction 2014
St John Auction 2016
Special Events Catering
Harborview Medical Center
National CASA Convention
St John Auction 2010
Brandy Label
St John Auction 2011
Home Meals Delivery Service
St John Auction 2009
International Gaming Convention
Concert Tour
Architecture Company
Engineering Company
social networking event planning
Music Recording Studio
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