I'm a customer-focused UX/UI Designer who has created user experiences for mobile, web applications, desktop software, and visual interaction designs for companies: Microsoft, Amazon, AT&T, Expedia Group, and Smartsheet. As both a leader, peer, and mentor I enjoy effectively partnering and collaborating with cross-functional teams.
I've designed experiences in the areas of communication, sharing, collaboration, productivity, online shopping, user identity, safety, security, and account management.
SEPT 2020 – PRESENT
NOV 2016 – SEPT 2020
FEB 2013 – AUG 2016
APR 2005 – FEB 2013
SEP 1999 – DEC 2004
UX Design Manager
Product UX Design Manager overseeing 4 designers that work in both the Project Management Views Pillar and the Marketing Project Management: Content & Creation Experience Pillar Areas.
In past, I was the Design Manager for the Enterprise Admin Pillar & Data Workflows Pillar, my team launched
Partnered with Product and Engineering to create project vision for product roadmap: Admin Insights, Data Governance Controls (Data Retention, Data Egress and Data Classification), and Data Flows (uploads, offloads, cross-sheet transfers, connectors).
Facilitated design checkpoints and working sessions with my design team, product, and engineering teams that helped identify, create, and prioritize future customer experiences.
People manager responsibilities fluctuated between managing 2-5 designers. As a hiring manager, I evaluated design portfolios, screened candidates, and was part of interview loops. Hiring interviews resulted in 5+ hires in the overall design org. I grew my team by 2 designers. Promoted 2 designers to leadership roles.
Inclusive Design Approach: Led my reports to design for accessibility in their product areas. Provided accessibility specs for the Data Shuttle, Connectors, and Admin Center. Collaborated with my content strategist for screen-reader specs and partnered with engineering team for integration.
Raised the quality bar of product design in the company. My design team contributed the table-grid pattern to central design systems that will be used across multiple pillars and product experiences. Created prototypes, usability script, and partnered with user researchers to conduct usability sessions and customer interviews to validate hypothesis and gather customer insights.
Senior UX Designer III
For the Conversation Platform team, I designed conversational bot experiences in the areas of payments and loyalty-rewards points.
For Global Customer Operations, I designed web and mobile user interface experiences for self-service customers and call center agents to use for airline flight exchanges and cancellations.
Conducted online and in-person usability tests and focus group sessions in Bellevue, WA, Manila, Philippines, San Sal, EL Salvador, and Lisbon, Portugal.
Delivered agent profiles, customer research results, surveys, journey maps, task flows, wireframes, mockups, prototype, and detailed UI specs for desktop (agent-facing) and mobile (customer-facing). Worked closely with product/program managers, business owners, content strategists, researchers, developers, test, service delivery, and learning/development teams to identify user needs, business requirements, technical limitations, scenarios, use cases, for alignment on design vision.
Design lead on Control Plane (Travel Connect). Platform as a service company initiative. Project was foundational to the strategy for how Expedia products and services would be offered to partners. Product ideation followed user centered design process. Designed how partners launch Expedia Group branded websites into other countries and designed vision for future payments platform initiative. Through design workshops and user testing, I communicated and influenced product design strategy. Work resulted in the formation of two new teams (Platform tools and Payments).
Design accessibility SME for the Conversation Platform team where I’ve onboarded designers on accessibility best practices and design specs for hand-off to developers. Side innovation projects in voice design and conversation platform developer experiences website portal.
Senior UX/UI Designer - Interaction Design // Senior Product Marketing Manager
Designed digital products and experiences for AT&T branded services. Created user interface design for apps on different platforms (Android, iOS and Windows), and screen sizes for phones and tablets. Concept development and art direction of vendors. Worked closely with business owners, directors, designers, researchers and developers to solve customer needs and pain points through. Delivered visual and interaction design solutions using human-centered design principles.
Championed and communicated user experience and design best practices to stakeholders.
Created effective user experiences through user scenarios, visual mock-ups, conceptual diagrams, wireframes, and interaction flows. Final deliverables included style guide, redlines, assets and quality reviews of development builds.
Remained up to date on latest design trends, mobile user interface conventions, digital trends, accessibility, and technologies, regularly sharing knowledge with team members.
Job Titles held during tenure at AT&T:
Senior UX/UI Designer - Interaction Design (June 2014 - Aug 2016)
Senior Product Marketing Manager (Feb 2013 - June 2014).
User Experience Designer II
User experience design for both consumer and enterprise customers. Collaborated with project managers, researchers, developers, vendors, and other designers to identify user goals, business requirements, and project scope. Prototyped key scenarios through multiple iterations using user research data and feedback from usability testing. Presented desired user experience to the project team and business owners. Delivered visual and interaction design solutions, information architecture, task flows, user interface wireframes and final mockups. Improved designs through knowledge of user experience issues, customer feedback, and industry trends.
Designed identity presence status icons that appear across Microsoft Office Suite. Managed the Microsoft Office’s Lync 2013 visual style guide. Art directed vendors and reviewed designs for production and launch of image assets for Lync 2013 desktop, web, and server apps.
Designed user experiences that led to design innovation contributions for the following patents:
— Windows 8 Calendar App
— Blogging Software: Windows Live Writer (Wave 4)
— Photo sharing and email file attachment experiences scalable to both Windows Live Writer, Windows Live Mail, and MSN Hotmail
— Messaging Concepts for content insertion into email message/doc.
— Windows Live Account & Windows Live Help Communities Message Board: “Me too/pile-on”
Designed the social sharing experiences for the Profile Page on the Windows Live website (Wave 3).
Designed the parental controls cloud experience for Windows Live Family Safety Settings (Wave 3).
Designed the transaction summaries for credit card and xbox points payments for Microsoft Billing and Account Management (MSN & Wave 1) website.
Designed the identity access and linked id experience for shared accounts on the Windows Live Account website.
Senior Designer / Senior Design Manager
Design manager for new product store tab launches. Launched Computers tab, Cell Phones & Service tab, and Software tab on the Amazon.com website. Defined user goals, synthesized business requirements and design principles to create appropriate shopping experiences for these products on amazon.com.
Drove cross-site design consistency (visual and interaction) for Amazon’s International Order Pipeline Migration. Design manager on the project. Created designs in partnership and collaboration with designers in Japan, United Kingdom, Germany, France, Canada, and the United States.
Delivered designs for Amazon’s “Seller Central” website that enabled small to medium businesses to list new products, monitor sales activity, manage order fulfillment, and monitor customer satisfaction.
Titles held during tenure at Amazon: Senior Designer (Sep 1999 - Jan 2000),
Senior Design Manager (2000-2003), Senior Designer (2004 - Jan 2005).
1990 - 1994
University of Washington
Bachelor of Fine Arts in Design, Graphic Design 1994
▪ User Experience & Interface Design
▪ Visual & Interaction Design
▪ Information Architecture
▪ Concept Development
▪ Project Management
▪ Mobile & Web Design Guidelines
▪ Art Direction, Branding & Visual Identity
▪ User Research & Usability Testing
▪ Localization considerations (Designing for Intl. markets)
▪ Adobe CC (Illustrator, Photoshop, Dreamweaver)
▪ MS Office (Word, Excel, OneNote, PowerPoint)