Business Goals 

The ask was to make the AT&T setup flow more visually appealing and engaging. The setup flow goes Google setup, then AT&T, and then any OEM (device manufacturer) setup. The effort was to streamline the two existing AT&T apps (AT&T Ready2Go and Mobile Transfer) into a single app. Reduce # of apps the business has to maintain and change customer perception that there is a lot of bloatware that comes preloaded on their devices.

Customers needs

Customers in AT&T stores were struggling to get onboarded. AT&T Setup & Transfer should make it easy for both existing and new AT&T customers to quickly access photos, voicemail, address book, and set up AT&T accounts, and services, on their device. Distinguishing the AT&T setup from the Google setup, yet making sure the flow did not feel disjointed. A balance between retaining the AT&T brand yet feel in harmony with the lollipop material design.